.At the launch of Astrid Andersen's brand new line Stel, a discussion stored outdoors on a boat dock, The Street's 2002 track "Turn the Page" was blowing up away from the stereo. It was actually a star-aligned, emblematic moment, considering that the London-trained developer is beginning a new chapter in her style life, this time centering the work around herself.Andersen's a lot marvelled at name menswear company was actually concentrated, colorful, and streetwise. With Stel, she described in a pre-show job interview, "I must rest pleasantly at the facility of it possibly much more this moment due to the fact that today it's a ladies's wear and tear brand, and it is actually a lot more about me as well as my private recommendations." Stel likewise reflects Andersen's development as an individual. After stopping her line, the designer returned home to Jutland in the North of Denmark and also had two kids. She's certainly not the person she was back then.Shifting equipments in fashion is challenging to carry out. Brands appear to take on lives of their own, and also it's easy to be pigeon-holed. Stel drop several of style's conventions. The tag is going to reveal in-season, so what is presented are going to be on call for purchase. All at once, seasonality is less important in the Stel formula than importance. Collections will certainly be actually recognized through variety (01, 02, and also 03 were shown in Copenhagen), the principle being actually that you can intermingle pieces around "times" both in your outfit and also on the selling flooring. Andersen finds no requirement for a thoughtful garment to be left just because the schedule pages flip. "The straight interpretation of stel is actually body," she pointed out, but it [recommends more to] a foundational design in a form of industrial technique it [likewise illustrates] a collection of valuables-- when you discuss a tea service, you will call it a stel. For me, that was actually rather an appealing beginning aspect in regards to the suggestion of creating both collectibles, yet likewise something that's a new base." Possessing versions pose on scaffold was actually fortuitous as it suggests many metaphors. There is actually building and construction, which connects to building a brand-new company, and also the idea of support connects to her view that clothing must work with you. Stel is actually, basically, a sort of mobile offering, yet none along with the angularity of one thing like Legos or piled Mu00e6rsk shipping compartments. Action, agency, and also permission belong to Andersen's strategy. "When I talk about the brand, I possess this tagline: adapting that you can easily skate in, denim you can easily dance in, shirting you can journey in." Liberty, pleasure, motion.